How to Improve Google Ads Landing Page?
When you run Google Ads, getting clicks is just the beginning. What matters more is ‘what happens after someone clicks on your ad’. If your landing page (the page people land on after clicking your ad) isn’t good, they might leave without doing anything. That means wasted money.
At Ads Crown Agency, we help businesses fix this. We make landing pages that don’t just look good, but help you get more leads, sales, and results. In this blog, we’ll show you step by step how to improve your Google Ads landing page in simple, easy-to-understand language.
What is a Google Ads Landing Page?
A landing page is a webpage designed for one goal: to turn visitors into customers. It’s not your homepage or your service page. It’s a special page created for people who click on your ads.
When someone clicks on your Google ad, they expect to see exactly what they were promised. If the page is confusing, slow, or doesn’t match the ad, they’ll leave.
Why Should You Improve Your Landing Page?
Here are five big reasons:
- Lower Cost Per Click (CPC): Google gives cheaper clicks to advertisers with better landing pages.
- Better Quality Score: Google gives you a score out of 10. Better pages = higher score.
- More Conversions: If people like what they see, they’re more likely to buy or sign up.
- Build Trust: A professional page makes you look more reliable.
- Keep Visitors Longer: A clean, fast page keeps people from clicking away.
Common Landing Page Mistakes (And How to Fix Them)
1. Slow Loading Page
If your page takes too long to load, people leave. Fix this by using smaller images, a fast server, and removing unnecessary elements.
2. Not Mobile-Friendly
Most people use phones. If your page doesn’t work well on mobile, you lose customers. Make sure buttons are easy to click, text is readable, and images fit the screen.
3. No Clear Headline
Your headline should match the ad. If your ad says “Buy Shoes at 50% Off,” your page should say that too.
4. Too Many Choices
Could you keep it simple? Don’t have too many buttons or links. One page = one goal.
5. No Call to Action (CTA)
Tell visitors what to do. Examples: “Buy Now,” “Get a Free Quote,” “Call Us Today.”
6. No Trust Signals
Add reviews, ratings, client logos, or security badges. People trust what others say.
Step-by-Step Guide to Improve Your Landing Page
1. Keep Your Ad and Landing Page in Sync
When someone clicks your ad, they expect to find exactly what was promised. Make sure your landing page reflects the same offer, product, or message. This consistency builds trust and improves how platforms like Google rate your page.
2. Start with a Clear, Impactful Headline
The headline is the first thing visitors see—so make it count. Use direct language that quickly tells people what they’ll get. Avoid vague or confusing words.
3. Make Your Call-to-Action Easy to Spot
Guide your visitors toward the next step with a bold and clear CTA. Whether it’s “Start Free Trial,” “Book a Demo,” or “Claim Offer,” make sure it’s visible and repeated where it makes sense—like the top and bottom of your page.
4. Speak in Simple Terms
Don’t overcomplicate things. Use everyday language to explain what you’re offering. Break up your content into short sections or bullet points to make it easy to skim.
5. Use Visuals to Support Your Message
Photos, graphics, or a short video can explain your offer faster than words alone. Use original or relevant visuals that support what you’re saying, not just stock images.
6. Design for Mobile First
A large number of visitors will land on your page from their phones. Ensure it loads quickly, looks great, and functions flawlessly across all screen sizes.
7. Improve Load Times
Slow pages lose visitors. Compress large files, reduce cluttered code, and use tools like PageSpeed Insights to find what’s slowing your site down.
8. Let Your Happy Customers Do the Talking
Nothing builds trust like real people sharing their success stories. Include a few honest customer quotes or short experiences to show visitors they’re not alone—and that choosing your brand is a smart move.
9. Keep It Neat and Easy to Follow
Don’t overcrowd your page. Stick with a clean design that helps visitors focus on what matters. Limit flashy elements and allow your content to breathe so your offer stands out naturally.
10. Keep Testing and Refining
Try different headlines, images, and CTAs to see what your audience responds to best. A/B testing helps you improve over time based on actual results.
Real Example: How Ads Crown Helped a Client
One of our clients had a great product but poor results from Google Ads. Their landing page was too slow and lacked a clear call-to-action (CTA).
We helped them by:
- Creating a faster page
- Adding a headline that matched their ad
- Including testimonials and a trust badge
- Using a big “Get a Free Trial” button at the top
Results in 30 Days:
- CPC dropped by 25%
- Conversion rate increased by 60%
- Quality Score improved from 5 to 8
Best Tools to Help You
- Google PageSpeed Insights: Check your speed
- Hotjar: See where people click and how they scroll
- WordPress: Build and test landing pages without coding
- Canva: Create images easily
- Google Optimize: Run A/B tests
How Ads Crown Can Help You
We’ve worked with businesses across industries to improve landing pages and increase ROI from Google Ads. Here’s what we offer:
- Custom landing page design
- Speed optimization
- Mobile-friendly layout
- A/B testing for better results
- Professional copywriting and visuals
Why choose us?
- 5+ years of experience
- 870,000+ leads generated
- 93% client retention
Get a Free Landing Page Audit
Is your landing page working well? Let us take a look.
We’ll review your page and provide a complimentary report highlighting what’s working well, what needs improvement, and how to enhance it.
📞 Book your free audit now at 08800075575
FAQs
Not ideal. Homepages are made for general info. Landing pages are made for one goal—like getting leads or sales.
Some changes (like speed and mobile design) can show results in a few days. Others (like A/B testing) may take a few weeks.
It depends on your industry, but a range of 2–5% is generally considered a reasonable estimate for this purpose. With the correct page, you can go even higher.
Use tools like Hotjar or ask for a free audit from us. We can point out exactly what needs fixing.
Yes! From copy to design to testing, we handle everything.
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